CityWide has quickly become the cities beer. A beer that rings all things STL. They quickly dominated the market and became the number one selling pale ale in the entire city. CityWide is on track to become a part of St. Louis history. They realized that a beer this monumental never had a proper launch, and the story was never told. CityWide continues to give back to organizations around the city that are doing good, and most of all, CityWide is building this city to be a stronger and more beautiful place to live. I was proud to play associate creative director, art director, designer, photographer, and web developer on this special project. And I'm very proud of what we created.
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4 Hands Brewery x City Wide
Client
4 Hands Brewery x City Wide
MY ROLE
Creative Director / Art Director / Designer / Photographer / Web Developer
YEAR
2019
4 HANDS X CITYWIDE
4 HANDS X CITYWIDE
4 HANDS X CITYWIDE
4 HANDS X CITYWIDE
The CHALLENGE
A beer the entire city knows and loves, but the story has never been properly told. And nobody knows the impact this beer is doing on the city outside of people's tastebuds. 4 Hands never had a proper launch, and had no idea it would have been so successful. Now we get to play catch up and hope the story isn't too far out of our control.
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the RESULT
Together with the CityWide team, I helped lead out on the style, direction, look and feel of the entire campaign. From selecting the models, to executing the photoshoot, I had a close hand on how this came to life. Showcasing real individuals who live in our city in spaces that this city already holds close to their heart. Alongside of the stills campaign, we developed a full scale website that highlighted each organization they continue to support and give proceeds to. I'm proud of what we created.
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