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The Golden Hoosier

Client
The Golden Hoosier
MY ROLE
Creative Director / Art Director / Photographer / Web Designer
YEAR
2019-2020

A Golden Hoosier: Hoosier is an endearing derogatory term for redneck here in St. Louis. Especially if you grew up or are from the south city side, you probably come from or are a blue collar worker who doesn't venture outside of his neighborhood and knows every bartender in town. But a Golden Hoosier? We took this derogatory term and made it a complement. Something we could be proud of. Us hoosiers built this city, and hell, now that's something to drink to. I was able to work alongside of the internal Golden Hoosier team to create a one of kind space that the city has never seen before. Full of nostalgia and history oozing from every crack. Sit down, and I dare you not to start telling stories of the past.

THE GOLDEN HOOSIER
THE GOLDEN HOOSIER
THE GOLDEN HOOSIER
THE GOLDEN HOOSIER

The CHALLENGE

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the RESULT

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