Working alongside of Rodgers Townsend, I played lead designer on the visuals for their collaboration campaign with the partnership of Gabby Douglas featuring their new smoothie ingredient Collagen. We worked alongside of the agency team in coordinating with the internal Smoothie King team on creating something that not only is in line with Smoothie King, but is something Gabby Douglas would be proud to put her name and brand behind.
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Smoothie King
Client
Smoothie King
MY ROLE
Art Director
YEAR
2020
SMOOTHIE KING X GABBY DOUGLAS
SMOOTHIE KING X GABBY DOUGLAS
SMOOTHIE KING X GABBY DOUGLAS
SMOOTHIE KING X GABBY DOUGLAS
The CHALLENGE
A campaign with a brand this big, needed visuals that went even bigger.
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the RESULT
I worked as the lead designer alongside the internal team to create a series of visuals and general direction for the whole Gabby Douglas collaboration campaign. What we ended with was something that deserves a gold medal.
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