Vivid Cannabis is one of the largest cannabis brands in state of Missouri. Vivid as a parent brand includes many other brands like Buoyant Bob, MO Own, and Blue Sage. All with outdated designs up until this point. I was able to work alongside of the marketing director, and be able to revamp the entire family of brands. As creative director and designer on these brands, we have been able to revamp the Vivid visuals, launch a brand new brand "Buoyant Bob", and launch multiple new collaborations with MO OWN. This is an ongoing project and I'm excited to see each of these packages and additional marketing pieces hit the market as we continue working together. Be on the lookout!
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Vivid x Buoyant Bob x MO OWN x Cannabis
Client
Vivid x Buoyant Bob x MO OWN x Cannabis
MY ROLE
Creative Director / Art Director
YEAR
2022
VIVID CANNABIS / BUOYANT BOB / MO OWN
VIVID CANNABIS / BUOYANT BOB / MO OWN
VIVID CANNABIS / BUOYANT BOB / MO OWN
VIVID CANNABIS / BUOYANT BOB / MO OWN
The CHALLENGE
Regulations, Regulations, Regulations. So many good ideas get squashed by the regulators, it has given me a whole new understanding of finding the beauty in the constraints. Learning how to design more simple, minimalistic, and create a nice clean aesthetic that still pops off of a shelf.
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the RESULT
Taking a brand that people already knew and loved and giving it a subtle and nice facelift without remaking the whole thing, is always a pleasure to help a client and brand with. As creative director, I was able to give production artists my key art designs and wait until they eventually hit the shelves with renewed excitement from the entire community.
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